Mercedes-Benz crée un panneau publicitaire holographique

Les marques ont compris depuis quelques temps l’intérêt d’utiliser des hologrammes pour rendre leur communication plus impactante. Si on connaissait déjà les prismes à placer sur son smartphone pour visualiser une animation immersive, le constructeur Mercedes-Benz vient de révéler un affichage innovant en Allemagne. En collaboration avec l’agence Publicis Pixelpark, Mercedes-Benz .

http://creapills.com/affichage-hologramme-mercedes-benz-20160919

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